Food Truck Market: ZIP 78753
Opportunity Score
53
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78753 is an urban area. with a population of 56,920 and household incomes near the national median ($65,170). The area has 115 restaurants and just 5 food trucks — low competition with strong demand signals.
Area Profile
56,920
Population
$65,170
Median Income
-13% vs. national
Urban
Area Type
Median Age: 32.5 —
mixed-age market, broad menu appeal.
College-Educated: 26.8% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 78753.
5
Food Trucks
Low competition — room to establish
0.9 per 10K residents
59
Sit-Down Restaurants
10.4 per 10K residents
56
Fast Food / Counter
9.8 per 10K residents
What this means:
Food trucks are 4.2% of the food scene here (5 trucks vs. 115 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,502
Median Gross Rent
$370 K
Median Home Value
11
Bank Branches
$880 K deposits
Quick Facts
- Area Type
- Urban
- Food Trucks
- 5
- Restaurants
- 115
- Bank Branches
- 11
vs. National Average
Median Income
-13% vs. $74,580
Food Trucks
5 vs. ~3 median
Nearby Markets
78758
2.3 mi
Pop: 49,617
$74,381
78754
3.0 mi
Pop: 32,690
$90,121
78752
4.2 mi
Pop: 23,317
$67,682
Walk: 16.5
78727
4.4 mi
Pop: 29,958
$110,379
78757
4.6 mi
Pop: 23,856
$103,860
Walk: 13.8
78728
4.9 mi
Pop: 26,777
$75,243
78723
5.5 mi
Pop: 38,129
$100,329
Walk: 12.8
78751
6.1 mi
Pop: 16,961
$80,915
Walk: 15.7
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits