How many food trucks are in ZIP 78753?

There are 5 food trucks registered in ZIP 78753. Competition is low, which is a favorable signal for operators entering this market.

Is ZIP 78753 a good market for a food truck?

ZIP 78753 scores 52/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 78753?

The median household income in ZIP 78753 is $62,334, 16% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

How does food truck competition compare to restaurants in ZIP 78753?

Food trucks are 4.2% of the food service market in ZIP 78753 (5 trucks vs. 115 restaurants). Moderate truck presence with proven demand and room for new operators.

Home › Texas › ZIP 78753

Food Truck Costs Near Austin, TX (78753)

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 78753 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 78753 is an urban area. with a population of 58,449 and household incomes near the national median ($62,334). The area has 115 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

58,449

Population

$62,334

Median Income

-16% vs. national

Urban

Area Type

Median Age: 32.6 — mixed-age market, broad menu appeal.

College-Educated: 23.8% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 78753.

Food Trucks

Low competition — room to establish

0.9 per 10K residents

Sit-Down Restaurants

10.1 per 10K residents

Fast Food / Counter

9.6 per 10K residents

What this means: Food Trucks are 4.2% of the relevant market in ZIP 78753 (5 vs. 115 related businesses). Moderate presence with proven demand and room for new operators.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,447

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$880 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 5 food trucks registered here against 115 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.