Food Truck Market: ZIP 78757
Opportunity Score
84
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78757 is an urban area with moderate foot traffic. with a population of 23,856 and household incomes well above the national median ($103,860). There are 77 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
23,856
Population
$103,860
Median Income
+39% vs. national
Urban
Area Type
13.8/20
Foot Traffic
Walkable
Median Age: 39.1 —
mixed-age market, broad menu appeal.
College-Educated: 50.9% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78757.
39
Sit-Down Restaurants
16.3 per 10K residents
38
Fast Food / Counter
15.9 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,723
Median Gross Rent
$660 K
Median Home Value
6
Bank Branches
$1.3 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Restaurants
- 77
- Bank Branches
- 6
vs. National Average
Median Income
+39% vs. $74,580
Walkability
+3.3 pts vs. national avg
Nearby Markets
78756
2.1 mi
Pop: 9,197
$94,701
Walk: 15.6
78752
2.4 mi
Pop: 23,317
$67,682
Walk: 16.5
78731
2.5 mi
Pop: 27,507
$105,494
Walk: 13.2
78751
2.9 mi
Pop: 16,961
$80,915
Walk: 15.7
78758
3.1 mi
Pop: 49,617
$74,381
78759
4.0 mi
Pop: 43,182
$102,400
Walk: 10.8
78705
4.0 mi
Pop: 33,238
$32,380
Walk: 15.8
78722
4.4 mi
Pop: 6,767
$105,046
Walk: 15.1
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits