Food Truck Market: ZIP 78721
Opportunity Score
75
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78721 is an urban area with moderate foot traffic. with a population of 10,997 and household incomes above the national median ($84,573). There are 6 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
10,997
Population
$84,573
Median Income
+13% vs. national
Urban
Area Type
12.9/20
Foot Traffic
Walkable
Median Age: 33.8 —
mixed-age market, broad menu appeal.
College-Educated: 38.7% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 78721.
3
Sit-Down Restaurants
2.7 per 10K residents
3
Fast Food / Counter
2.7 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,482
Median Gross Rent
$520 K
Median Home Value
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Restaurants
- 6
vs. National Average
Median Income
+13% vs. $74,580
Walkability
+2.4 pts vs. national avg
Nearby Markets
78702
2.2 mi
Pop: 25,985
$102,171
Walk: 16.1
78723
2.3 mi
Pop: 38,129
$100,329
Walk: 12.8
78722
2.5 mi
Pop: 6,767
$105,046
Walk: 15.1
78742
2.6 mi
Pop: 847
$-666,666,700
Walk: 8.4
78741
3.5 mi
Pop: 45,951
$66,741
Walk: 12.2
78712
3.5 mi
Pop: 201
$-666,666,700
Walk: 17.7
78751
3.8 mi
Pop: 16,961
$80,915
Walk: 15.7
78701
4.1 mi
Pop: 11,824
$162,168
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits