Food Truck Market: ZIP 78702
Opportunity Score
88
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78702 is an urban area with high foot traffic. with a population of 25,985 and household incomes well above the national median ($102,171). With 23 food trucks and 117 restaurants, this is an active food scene.
Area Profile
25,985
Population
$102,171
Median Income
+37% vs. national
Urban
Area Type
16.1/20
Foot Traffic
Very Walkable
Median Age: 35.6 —
mixed-age market, broad menu appeal.
College-Educated: 51.9% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78702.
23
Food Trucks
Competitive — differentiation needed
8.9 per 10K residents
74
Sit-Down Restaurants
28.5 per 10K residents
43
Fast Food / Counter
16.5 per 10K residents
What this means:
Food trucks are 16.4% of the food scene here (23 trucks vs. 117 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,041
Median Gross Rent
$690 K
Median Home Value
7
Bank Branches
$450 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 23
- Restaurants
- 117
- Bank Branches
- 7
vs. National Average
Median Income
+37% vs. $74,580
Walkability
+5.6 pts vs. national avg
Food Trucks
23 vs. ~3 median
Nearby Markets
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78701
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78741
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78705
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78751
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78723
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Walk: 12.8
Check Another Market
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits