How many food trucks are in ZIP 78702?

ZIP 78702 has 23 registered food trucks, making it a competitive market. A strong concept and clear location strategy are essential here.

Is ZIP 78702 a good market for a food truck?

ZIP 78702 scores 91/100 on our food truck opportunity index — a excellent market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 78702?

The median household income in ZIP 78702 is $101,304, 36% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How does food truck competition compare to restaurants in ZIP 78702?

Food trucks are 16.4% of the food service market in ZIP 78702 (23 trucks vs. 117 restaurants). Well-established truck culture — differentiation is non-negotiable.

Home › Texas › ZIP 78702

Food Truck Costs Near Austin, TX (78702)

Opportunity Score

91 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 78702 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 78702 is an urban area. with a population of 26,495 and household incomes well above the national median ($101,304). With 23 food trucks and 117 restaurants, this is an active food scene.

Area Profile

26,495

Population

$101,304

Median Income

+36% vs. national

Urban

Area Type

Median Age: 35.3 — mixed-age market, broad menu appeal.

College-Educated: 47.3% — strong appetite for artisan/specialty food.

Competition

Food Trucks and related businesses in ZIP 78702.

Food Trucks

Competitive — differentiation needed

8.7 per 10K residents

Sit-Down Restaurants

27.9 per 10K residents

Fast Food / Counter

16.2 per 10K residents

What this means: Food Trucks are 16.4% of the relevant market in ZIP 78702 (23 vs. 117 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,966

Median Gross Rent

$640 K

Median Home Value

Bank Branches

$450 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.

Differentiation Is Non-Negotiable

23 food trucks already operate here. The market is active but the bar for standing out is higher. Generic concepts struggle. A specific cuisine, dietary niche, or signature format matters more in a saturated ZIP.