Food Truck Market: ZIP 78741
Opportunity Score
55
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78741 is an urban area with moderate foot traffic. with a population of 45,951 and household incomes near the national median ($66,741). The area has 70 restaurants and just 5 food trucks — low competition with strong demand signals.
Area Profile
45,951
Population
$66,741
Median Income
-11% vs. national
Urban
Area Type
12.2/20
Foot Traffic
Walkable
Median Age: 30.4 —
mixed-age market, broad menu appeal.
College-Educated: 32.6% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 78741.
5
Food Trucks
Low competition — room to establish
1.1 per 10K residents
23
Sit-Down Restaurants
5.0 per 10K residents
47
Fast Food / Counter
10.2 per 10K residents
What this means:
Food trucks are 6.7% of the food scene here (5 trucks vs. 70 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,596
Median Gross Rent
$420 K
Median Home Value
4
Bank Branches
$590 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 5
- Restaurants
- 70
- Bank Branches
- 4
vs. National Average
Median Income
-11% vs. $74,580
Walkability
+1.7 pts vs. national avg
Food Trucks
5 vs. ~3 median
Nearby Markets
78702
2.3 mi
Pop: 25,985
$102,171
Walk: 16.1
78721
3.5 mi
Pop: 10,997
$84,573
Walk: 12.9
78701
3.5 mi
Pop: 11,824
$162,168
78744
3.7 mi
Pop: 50,986
$83,002
Walk: 11.4
78704
3.7 mi
Pop: 50,688
$106,897
Walk: 14.3
78742
3.9 mi
Pop: 847
$-666,666,700
Walk: 8.4
78712
4.0 mi
Pop: 201
$-666,666,700
Walk: 17.7
78722
4.2 mi
Pop: 6,767
$105,046
Walk: 15.1
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits