Food Truck Market: ZIP 78744
Opportunity Score
60
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78744 is an urban area with moderate foot traffic. with a population of 50,986 and household incomes above the national median ($83,002). With 6 food trucks and 32 restaurants, this is an active food scene.
Area Profile
50,986
Population
$83,002
Median Income
+11% vs. national
Urban
Area Type
11.4/20
Foot Traffic
Walkable
Median Age: 33.2 —
mixed-age market, broad menu appeal.
College-Educated: 25.7% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 78744.
6
Food Trucks
Moderate — proven market
1.2 per 10K residents
13
Sit-Down Restaurants
2.5 per 10K residents
19
Fast Food / Counter
3.7 per 10K residents
What this means:
Food trucks are 15.8% of the food scene here (6 trucks vs. 32 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,647
Median Gross Rent
$360 K
Median Home Value
1
Bank Branches
$11 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 6
- Restaurants
- 32
- Bank Branches
- 1
vs. National Average
Median Income
+11% vs. $74,580
Walkability
+0.9 pts vs. national avg
Food Trucks
6 vs. ~3 median
Nearby Markets
78741
3.7 mi
Pop: 45,951
$66,741
Walk: 12.2
78747
3.8 mi
Pop: 22,180
$92,748
Walk: 4.4
78719
4.5 mi
Pop: 1,796
$56,202
Walk: 6.7
78704
5.3 mi
Pop: 50,688
$106,897
Walk: 14.3
78745
5.4 mi
Pop: 61,219
$86,109
Walk: 12.3
78702
6.0 mi
Pop: 25,985
$102,171
Walk: 16.1
78742
6.4 mi
Pop: 847
$-666,666,700
Walk: 8.4
78701
6.5 mi
Pop: 11,824
$162,168
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits