Food Truck Market: ZIP 78747
Opportunity Score
63
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78747 is an urban area with low foot traffic. with a population of 22,180 and household incomes above the national median ($92,748). There are 8 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
22,180
Population
$92,748
Median Income
+24% vs. national
Urban
Area Type
4.4/20
Foot Traffic
Very Car-Dependent
Median Age: 34.5 —
mixed-age market, broad menu appeal.
College-Educated: 30.3% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 78747.
5
Sit-Down Restaurants
2.3 per 10K residents
3
Fast Food / Counter
1.4 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,761
Median Gross Rent
$430 K
Median Home Value
2
Bank Branches
$99 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Restaurants
- 8
- Bank Branches
- 2
vs. National Average
Median Income
+24% vs. $74,580
Walkability
-6.1 pts vs. national avg
Nearby Markets
78744
3.8 mi
Pop: 50,986
$83,002
Walk: 11.4
78719
4.8 mi
Pop: 1,796
$56,202
Walk: 6.7
78748
6.2 mi
Pop: 55,631
$115,213
Walk: 10.7
78745
6.9 mi
Pop: 61,219
$86,109
Walk: 12.3
78741
7.5 mi
Pop: 45,951
$66,741
Walk: 12.2
78610
7.6 mi
Pop: 48,319
$119,698
78704
8.3 mi
Pop: 50,688
$106,897
Walk: 14.3
78652
8.3 mi
Pop: 5,287
$133,368
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits