Food Truck Market: ZIP 78719
Opportunity Score
35
/ 100
Challenging
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78719 is an urban area with low foot traffic. with a population of 1,796 and household incomes near the national median ($56,202).
Area Profile
1,796
Population
$56,202
Median Income
-25% vs. national
Urban
Area Type
6.7/20
Foot Traffic
Car-Dependent
Median Age: 45.5 —
older demographic, may prefer sit-down options.
College-Educated: 9.9% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,656
Median Gross Rent
$460 K
Median Home Value
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
vs. National Average
Median Income
-25% vs. $74,580
Walkability
-3.8 pts vs. national avg
Nearby Markets
78744
4.5 mi
Pop: 50,986
$83,002
Walk: 11.4
78747
4.8 mi
Pop: 22,180
$92,748
Walk: 4.4
78617
4.8 mi
Pop: 30,756
$71,640
Walk: 10.8
78741
6.8 mi
Pop: 45,951
$66,741
Walk: 12.2
78742
7.1 mi
Pop: 847
$-666,666,700
Walk: 8.4
78725
7.6 mi
Pop: 10,746
$105,795
Walk: 14.3
78702
9.0 mi
Pop: 25,985
$102,171
Walk: 16.1
78721
9.1 mi
Pop: 10,997
$84,573
Walk: 12.9
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits