Food Truck Market: ZIP 78617
Opportunity Score
55
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78617 is an urban area with moderate foot traffic. with a population of 30,756 and household incomes near the national median ($71,640). The area has 8 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
30,756
Population
$71,640
Median Income
-4% vs. national
Urban
Area Type
10.8/20
Foot Traffic
Walkable
Median Age: 34.6 —
mixed-age market, broad menu appeal.
College-Educated: 12.2% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 78617.
4
Food Trucks
Low competition — room to establish
1.3 per 10K residents
3
Sit-Down Restaurants
1.0 per 10K residents
5
Fast Food / Counter
1.6 per 10K residents
What this means:
Food trucks are 33.3% of the food scene here (4 trucks vs. 8 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,529
Median Gross Rent
$280 K
Median Home Value
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 4
- Restaurants
- 8
vs. National Average
Median Income
-4% vs. $74,580
Walkability
+0.3 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
78719
4.8 mi
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$56,202
Walk: 6.7
78725
5.7 mi
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Walk: 14.3
78742
7.6 mi
Pop: 847
$-666,666,700
Walk: 8.4
78612
8.4 mi
Pop: 19,799
$95,496
78744
8.6 mi
Pop: 50,986
$83,002
Walk: 11.4
78741
9.5 mi
Pop: 45,951
$66,741
Walk: 12.2
78747
9.6 mi
Pop: 22,180
$92,748
Walk: 4.4
78724
10.0 mi
Pop: 31,103
$77,926
Walk: 8.4
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits