Food Truck Market: ZIP 78612
Opportunity Score
86
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78612 is an urban area. with a population of 19,799 and household incomes above the national median ($95,496).
Area Profile
19,799
Population
$95,496
Median Income
+28% vs. national
Urban
Area Type
Median Age: 35.5 —
mixed-age market, broad menu appeal.
College-Educated: 13.9% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,481
Median Gross Rent
$310 K
Median Home Value
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+28% vs. $74,580
Nearby Markets
78617
8.4 mi
Pop: 30,756
$71,640
Walk: 10.8
78662
10.9 mi
Pop: 3,015
$94,005
78602
11.7 mi
Pop: 38,190
$89,968
78616
12.2 mi
Pop: 10,683
$64,715
78725
12.2 mi
Pop: 10,746
$105,795
Walk: 14.3
78719
12.6 mi
Pop: 1,796
$56,202
Walk: 6.7
78742
15.3 mi
Pop: 847
$-666,666,700
Walk: 8.4
78724
16.1 mi
Pop: 31,103
$77,926
Walk: 8.4
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits