Food Truck Market: ZIP 78602
Opportunity Score
84
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78602 is an urban area. with a population of 38,190 and household incomes above the national median ($89,968). There are 67 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
38,190
Population
$89,968
Median Income
+21% vs. national
Urban
Area Type
Median Age: 37.2 —
mixed-age market, broad menu appeal.
College-Educated: 20.1% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 78602.
35
Sit-Down Restaurants
9.2 per 10K residents
32
Fast Food / Counter
8.4 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,449
Median Gross Rent
$330 K
Median Home Value
11
Bank Branches
$1 M deposits
Quick Facts
- Area Type
- Urban
- Restaurants
- 67
- Bank Branches
- 11
vs. National Average
Median Income
+21% vs. $74,580
Nearby Markets
Check Another Market
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits