Food Truck Market: ZIP 78652
Opportunity Score
71
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78652 is an urban area. with a population of 5,287 and household incomes well above the national median ($133,368). The area has 3 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
5,287
Population
$133,368
Median Income
+79% vs. national
Urban
Area Type
Median Age: 41.8 —
older demographic, may prefer sit-down options.
College-Educated: 34.6% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 78652.
3
Food Trucks
Low competition — room to establish
5.7 per 10K residents
3
Sit-Down Restaurants
5.7 per 10K residents
What this means:
Food trucks are 50.0% of the food scene here (3 trucks vs. 3 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,666
Median Gross Rent
$530 K
Median Home Value
Quick Facts
- Area Type
- Urban
- Food Trucks
- 3
- Restaurants
- 3
vs. National Average
Median Income
+79% vs. $74,580
Food Trucks
3 vs. ~3 median
Nearby Markets
78748
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Walk: 10.7
78739
3.5 mi
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78610
4.0 mi
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78749
5.6 mi
Pop: 34,562
$111,079
78745
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Walk: 12.3
78737
7.2 mi
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78747
8.3 mi
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78735
9.3 mi
Pop: 20,996
$139,191
Walk: 7.1
Check Another Market
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits