Food Truck Market: ZIP 78701
Opportunity Score
79
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78701 is an urban area. with a population of 11,824 and household incomes well above the national median ($162,168). With 9 food trucks and 168 restaurants, this is an active food scene.
Area Profile
11,824
Population
$162,168
Median Income
+117% vs. national
Urban
Area Type
Median Age: 42.0 —
older demographic, may prefer sit-down options.
College-Educated: 75.8% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78701.
9
Food Trucks
Moderate — proven market
7.6 per 10K residents
115
Sit-Down Restaurants
97.3 per 10K residents
53
Fast Food / Counter
44.8 per 10K residents
What this means:
Food trucks are 5.1% of the food scene here (9 trucks vs. 168 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,759
Median Gross Rent
$720 K
Median Home Value
23
Bank Branches
$19 M deposits
Quick Facts
- Area Type
- Urban
- Food Trucks
- 9
- Restaurants
- 168
- Bank Branches
- 23
vs. National Average
Median Income
+117% vs. $74,580
Food Trucks
9 vs. ~3 median
Nearby Markets
78712
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78705
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78702
2.0 mi
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78703
2.3 mi
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78722
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78704
2.5 mi
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78751
3.1 mi
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78741
3.5 mi
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Walk: 12.2
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits