FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 78712

Opportunity Score
31 / 100 Challenging
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 78712 is an urban area with high foot traffic. with a population of 201 and household incomes below the national median ($-666,666,700). There are 8 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

201
Population
$-666,666,700
Median Income
-893995% vs. national
Urban
Area Type
17.7/20
Foot Traffic
Very Walkable
Median Age: 19.4 — young market, strong street food demand.
College-Educated: 0.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 78712.

8
Fast Food / Counter
398.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$-666,666,700
Median Gross Rent
$-670 M
Median Home Value

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits