Food Truck Market: ZIP 78712
Opportunity Score
31
/ 100
Challenging
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78712 is an urban area with high foot traffic. with a population of 201 and household incomes below the national median ($-666,666,700). There are 8 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
201
Population
$-666,666,700
Median Income
-893995% vs. national
Urban
Area Type
17.7/20
Foot Traffic
Very Walkable
Median Age: 19.4 —
young market, strong street food demand.
College-Educated: 0.0% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 78712.
8
Fast Food / Counter
398.0 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$-666,666,700
Median Gross Rent
$-670 M
Median Home Value
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Restaurants
- 8
vs. National Average
Median Income
-893995% vs. $74,580
Walkability
+7.2 pts vs. national avg
Nearby Markets
78705
0.9 mi
Pop: 33,238
$32,380
Walk: 15.8
78701
1.1 mi
Pop: 11,824
$162,168
78722
1.3 mi
Pop: 6,767
$105,046
Walk: 15.1
78702
1.9 mi
Pop: 25,985
$102,171
Walk: 16.1
78751
2.0 mi
Pop: 16,961
$80,915
Walk: 15.7
78703
2.4 mi
Pop: 23,483
$153,036
Walk: 14.1
78756
2.7 mi
Pop: 9,197
$94,701
Walk: 15.6
78723
3.5 mi
Pop: 38,129
$100,329
Walk: 12.8
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits