Food Truck Market: ZIP 78736
Opportunity Score
86
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78736 is an urban area. with a population of 9,651 and household incomes above the national median ($93,805). There are 4 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
9,651
Population
$93,805
Median Income
+26% vs. national
Urban
Area Type
Median Age: 42.9 —
older demographic, may prefer sit-down options.
College-Educated: 41.4% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78736.
4
Fast Food / Counter
4.1 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,830
Median Gross Rent
$570 K
Median Home Value
1
Bank Branches
$48 K deposits
Quick Facts
- Area Type
- Urban
- Restaurants
- 4
- Bank Branches
- 1
vs. National Average
Median Income
+26% vs. $74,580
Nearby Markets
Check Another Market
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits