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Food Truck Market: ZIP 84096

Opportunity Score

70 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84096 sits in the above-average walkability at 11.6/20 on the EPA index. Median income runs 58% above the national median — $117,800 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 84096 is an urban area with moderate foot traffic. with a population of 71,115 and household incomes well above the national median ($117,800). With 6 food trucks and 50 restaurants, this is an active food scene.

Area Profile

71,115

Population

$117,800

Median Income

+58% vs. national

Urban

Area Type

11.6/20

Foot Traffic

Walkable

Median Age: 29.2 — young market, strong street food demand.

College-Educated: 23.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 84096.

Food Trucks

Moderate — proven market

0.8 per 10K residents

Sit-Down Restaurants

1.8 per 10K residents

Fast Food / Counter

5.2 per 10K residents

What this means: Food trucks are 10.7% of the food scene here (6 trucks vs. 50 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,080

2BR Fair Market Rent

$1,888

Median Gross Rent

$540 K

Median Home Value

Bank Branches

$80 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $250–$450 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.