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Food Truck Market: ZIP 84097

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84097 sits in the above-average walkability at 14.3/20 on the EPA index. Median income runs 30% above the national median — $97,034 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 84097 is an urban area with moderate foot traffic. with a population of 22,024 and household incomes above the national median ($97,034). The area has 59 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

22,024

Population

$97,034

Median Income

+30% vs. national

Urban

Area Type

14.3/20

Foot Traffic

Very Car-Dependent

Median Age: 29.5 — young market, strong street food demand.

College-Educated: 28.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 84097.

Food Trucks

Low competition — room to establish

1.4 per 10K residents

Sit-Down Restaurants

12.3 per 10K residents

Fast Food / Counter

14.5 per 10K residents

What this means: Food trucks are 4.8% of the food scene here (3 trucks vs. 59 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,340

2BR Fair Market Rent

$1,414

Median Gross Rent

$510 K

Median Home Value

Bank Branches

$1.5 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 59 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.