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Food Truck Market: ZIP 84604

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84604 has decent foot traffic at 12.8/20 on the EPA walkability index. Income near the national average ($74,522). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 84604 is an urban area with moderate foot traffic. with a population of 43,749 and household incomes near the national median ($74,522). The area has 74 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

43,749

Population

$74,522

Median Income

+0% vs. national

Urban

Area Type

12.8/20

Foot Traffic

Walkable

Median Age: 23.6 — young market, strong street food demand.

College-Educated: 23.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 84604.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Sit-Down Restaurants

4.6 per 10K residents

Fast Food / Counter

12.3 per 10K residents

What this means: Food trucks are 3.9% of the food scene here (3 trucks vs. 74 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,300

2BR Fair Market Rent

$1,128

Median Gross Rent

$520 K

Median Home Value

Bank Branches

$4.2 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 74 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.