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Food Truck Market: ZIP 84601

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84601 has decent foot traffic at 10.6/20 on the EPA walkability index. Income slightly below the national average ($64,758). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 84601 is an urban area with moderate foot traffic. with a population of 32,871 and household incomes near the national median ($64,758). With 10 food trucks and 56 restaurants, this is an active food scene.

Area Profile

32,871

Population

$64,758

Median Income

-13% vs. national

Urban

Area Type

10.6/20

Foot Traffic

Walkable

Median Age: 25.7 — young market, strong street food demand.

College-Educated: 17.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 84601.

Food Trucks

Moderate — proven market

3.0 per 10K residents

Sit-Down Restaurants

7.0 per 10K residents

Fast Food / Counter

10.0 per 10K residents

What this means: Food trucks are 15.2% of the food scene here (10 trucks vs. 56 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,210

2BR Fair Market Rent

$1,173

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$2.1 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.