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Food Truck Market: ZIP 84107

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84107 has strong foot traffic at 14.5/20 on the EPA walkability index. Income slightly below the national average ($73,469). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 84107 is an urban area with moderate foot traffic. with a population of 37,548 and household incomes near the national median ($73,469). The area has 77 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

37,548

Population

$73,469

Median Income

-1% vs. national

Urban

Area Type

14.5/20

Foot Traffic

Very Car-Dependent

Median Age: 35.0 — mixed-age market, broad menu appeal.

College-Educated: 26.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 84107.

Food Trucks

Low competition — room to establish

1.1 per 10K residents

Sit-Down Restaurants

8.3 per 10K residents

Fast Food / Counter

12.3 per 10K residents

What this means: Food trucks are 4.9% of the food scene here (4 trucks vs. 77 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,650

2BR Fair Market Rent

$1,387

Median Gross Rent

$430 K

Median Home Value

Bank Branches

$1.5 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $200–$400 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 77 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.