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Food Truck Market: ZIP 84123

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84123 has strong foot traffic at 13.4/20 on the EPA walkability index. Income near the national average ($80,079). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 84123 is an urban area with moderate foot traffic. with a population of 36,913 and household incomes above the national median ($80,079). The area has 48 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

36,913

Population

$80,079

Median Income

+7% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 34.3 — mixed-age market, broad menu appeal.

College-Educated: 19.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 84123.

Food Trucks

Low competition — room to establish

1.1 per 10K residents

Sit-Down Restaurants

4.6 per 10K residents

Fast Food / Counter

8.4 per 10K residents

What this means: Food trucks are 7.7% of the food scene here (4 trucks vs. 48 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,680

2BR Fair Market Rent

$1,416

Median Gross Rent

$440 K

Median Home Value

Bank Branches

$340 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $200–$400 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 48 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.