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Food Truck Market: ZIP 85004

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 85004 has strong foot traffic at 16.9/20 on the EPA walkability index. Income slightly below the national average ($73,750). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 85004 is an urban area with high foot traffic. with a population of 12,408 and household incomes near the national median ($73,750). The area has 106 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

12,408

Population

$73,750

Median Income

-1% vs. national

Urban

Area Type

16.9/20

Foot Traffic

Very Walkable

Median Age: 27.9 — young market, strong street food demand.

College-Educated: 40.7% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 85004.

Food Trucks

Low competition — room to establish

2.4 per 10K residents

Sit-Down Restaurants

54.0 per 10K residents

Fast Food / Counter

31.4 per 10K residents

What this means: Food trucks are 2.8% of the food scene here (3 trucks vs. 106 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,834

Median Gross Rent

$420 K

Median Home Value

Bank Branches

$35 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $73,750.

Low Competition, Proven Demand

Only 3 food trucks registered here against 106 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.