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Food Truck Market: ZIP 85007

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 85007 has strong foot traffic at 15.5/20 on the EPA walkability index. Income slightly below the national average ($63,616). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 85007 is an urban area with high foot traffic. with a population of 13,575 and household incomes near the national median ($63,616). The area has 28 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

13,575

Population

$63,616

Median Income

-15% vs. national

Urban

Area Type

15.5/20

Foot Traffic

Very Walkable

Median Age: 34.5 — mixed-age market, broad menu appeal.

College-Educated: 17.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 85007.

Food Trucks

Low competition — room to establish

2.9 per 10K residents

Sit-Down Restaurants

4.4 per 10K residents

Fast Food / Counter

16.2 per 10K residents

What this means: Food trucks are 12.5% of the food scene here (4 trucks vs. 28 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,116

Median Gross Rent

$480 K

Median Home Value

Bank Branches

$110 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $63,616.

Low Competition, Proven Demand

Only 4 food trucks registered here against 28 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.