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Food Truck Market: ZIP 85032

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 85032 has strong foot traffic at 13.7/20 on the EPA walkability index. Income near the national average ($78,643). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 85032 is an urban area with moderate foot traffic. with a population of 70,839 and household incomes above the national median ($78,643). The area has 130 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

70,839

Population

$78,643

Median Income

+5% vs. national

Urban

Area Type

13.7/20

Foot Traffic

Walkable

Median Age: 38.0 — mixed-age market, broad menu appeal.

College-Educated: 25.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 85032.

Food Trucks

Low competition — room to establish

0.4 per 10K residents

Sit-Down Restaurants

7.2 per 10K residents

Fast Food / Counter

11.2 per 10K residents

What this means: Food trucks are 2.3% of the food scene here (3 trucks vs. 130 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,609

Median Gross Rent

$420 K

Median Home Value

Bank Branches

$2.4 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 130 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.