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Food Truck Market: ZIP 87108

Opportunity Score

51 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 87108 scores 14.4/20 for walkability — foot traffic is there. Income levels run 43% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 87108 is an urban area with moderate foot traffic. with a population of 36,331 and household incomes below the national median ($42,724). The area has 60 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

36,331

Population

$42,724

Median Income

-43% vs. national

Urban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 37.6 — mixed-age market, broad menu appeal.

College-Educated: 24.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 87108.

Food Trucks

Low competition — room to establish

1.1 per 10K residents

Sit-Down Restaurants

6.6 per 10K residents

Fast Food / Counter

9.9 per 10K residents

What this means: Food trucks are 6.3% of the food scene here (4 trucks vs. 60 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$872

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$450 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $42,724.

Low Competition, Proven Demand

Only 4 food trucks registered here against 60 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.