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Food Truck Market: ZIP 87112

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 87112 has strong foot traffic at 13.9/20 on the EPA walkability index. Income slightly below the national average ($73,937). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 87112 is an urban area with moderate foot traffic. with a population of 44,250 and household incomes near the national median ($73,937). There are 75 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

44,250

Population

$73,937

Median Income

-1% vs. national

Urban

Area Type

13.9/20

Foot Traffic

Walkable

Median Age: 40.0 — older demographic, may prefer sit-down options.

College-Educated: 28.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 87112.

Sit-Down Restaurants

9.3 per 10K residents

Fast Food / Counter

7.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,121

Median Gross Rent

$280 K

Median Home Value

Bank Branches

$560 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.