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Food Truck Market: ZIP 87110

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 87110 has strong foot traffic at 14.2/20 on the EPA walkability index. Income slightly below the national average ($64,892). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 87110 is an urban area with moderate foot traffic. with a population of 39,685 and household incomes near the national median ($64,892). There are 123 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

39,685

Population

$64,892

Median Income

-13% vs. national

Urban

Area Type

14.2/20

Foot Traffic

Very Car-Dependent

Median Age: 41.5 — older demographic, may prefer sit-down options.

College-Educated: 28.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 87110.

Sit-Down Restaurants

12.9 per 10K residents

Fast Food / Counter

18.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,127

Median Gross Rent

$270 K

Median Home Value

Bank Branches

$1.3 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.