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Food Truck Market: ZIP 87121

Opportunity Score

53 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 87121 has decent foot traffic at 10.8/20 on the EPA walkability index. Income slightly below the national average ($60,796). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 87121 is an urban area with moderate foot traffic. with a population of 75,510 and household incomes near the national median ($60,796). With 6 food trucks and 54 restaurants, this is an active food scene.

Area Profile

75,510

Population

$60,796

Median Income

-18% vs. national

Urban

Area Type

10.8/20

Foot Traffic

Walkable

Median Age: 32.6 — mixed-age market, broad menu appeal.

College-Educated: 8.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 87121.

Food Trucks

Moderate — proven market

0.8 per 10K residents

Sit-Down Restaurants

2.1 per 10K residents

Fast Food / Counter

5.0 per 10K residents

What this means: Food trucks are 10.0% of the food scene here (6 trucks vs. 54 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,321

Median Gross Rent

$210 K

Median Home Value

Bank Branches

$78 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $60,796.