Is ZIP 87501 a good market for a food truck?

ZIP 87501 scores 78/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 87501?

The median household income in ZIP 87501 is $81,229, 9% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › New Mexico › ZIP 87501

Food Truck Costs Near Santa Fe, NM (87501)

Opportunity Score

78 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 87501 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 87501 is an urban area. with a population of 15,409 and household incomes above the national median ($81,229). There are 112 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

15,409

Population

$81,229

Median Income

+9% vs. national

Urban

Area Type

Median Age: 59.5 — older demographic, may prefer sit-down options.

College-Educated: 52.1% — strong appetite for artisan/specialty food.

Competition

Food Trucks and related businesses in ZIP 87501.

Sit-Down Restaurants

47.4 per 10K residents

Fast Food / Counter

25.3 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,516

Median Gross Rent

$650 K

Median Home Value

Bank Branches

$1.7 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.