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Food Truck Market: ZIP 87501

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 87501 has strong foot traffic at 16.7/20 on the EPA walkability index. Income near the national average ($79,603). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 87501 is an urban area with high foot traffic. with a population of 16,007 and household incomes above the national median ($79,603). There are 112 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

16,007

Population

$79,603

Median Income

+7% vs. national

Urban

Area Type

16.7/20

Foot Traffic

Very Walkable

Median Age: 58.7 — older demographic, may prefer sit-down options.

College-Educated: 55.3% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 87501.

Sit-Down Restaurants

45.6 per 10K residents

Fast Food / Counter

24.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,635

Median Gross Rent

$670 K

Median Home Value

Bank Branches

$1.7 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.