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Food Truck Market: ZIP 89148

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89148 sits in the above-average walkability at 11.5/20 on the EPA index. Median income runs 30% above the national median — $96,696 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 89148 is an urban area with moderate foot traffic. with a population of 64,426 and household incomes above the national median ($96,696). There are 93 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

64,426

Population

$96,696

Median Income

+30% vs. national

Urban

Area Type

11.5/20

Foot Traffic

Walkable

Median Age: 38.2 — mixed-age market, broad menu appeal.

College-Educated: 28.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 89148.

Sit-Down Restaurants

6.2 per 10K residents

Fast Food / Counter

8.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,991

Median Gross Rent

$470 K

Median Home Value

Bank Branches

$3.7 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.