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Food Truck Market: ZIP 89434

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89434 sits in the above-average walkability at 10.8/20 on the EPA index. Median income runs 23% above the national median — $91,507 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 89434 is an urban area with moderate foot traffic. with a population of 27,990 and household incomes above the national median ($91,507). There are 49 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

27,990

Population

$91,507

Median Income

+23% vs. national

Urban

Area Type

10.8/20

Foot Traffic

Walkable

Median Age: 37.8 — mixed-age market, broad menu appeal.

College-Educated: 20.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 89434.

Sit-Down Restaurants

8.2 per 10K residents

Fast Food / Counter

9.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,914

Median Gross Rent

$460 K

Median Home Value

Bank Branches

$490 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.