Food Truck Market: ZIP 90039
Opportunity Score
89
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90039 is an urban area with moderate foot traffic. with a population of 28,884 and household incomes well above the national median ($113,818). There are 52 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
28,884
Population
$113,818
Median Income
+53% vs. national
Urban
Area Type
15.0/20
Foot Traffic
Very Car-Dependent
Median Age: 40.7 —
older demographic, may prefer sit-down options.
College-Educated: 46.4% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 90039.
33
Sit-Down Restaurants
11.4 per 10K residents
19
Fast Food / Counter
6.6 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,250
Median Gross Rent
$1.3 M
Median Home Value
7
Bank Branches
$1.4 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Restaurants
- 52
- Bank Branches
- 7
vs. National Average
Median Income
+53% vs. $74,580
Walkability
+4.5 pts vs. national avg
Nearby Markets
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91205
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90065
2.2 mi
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90026
2.3 mi
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91210
2.3 mi
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90027
2.7 mi
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90029
2.8 mi
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$60,440
Walk: 14.7
91203
2.9 mi
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$82,364
Walk: 15.8
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits