Food Truck Market: ZIP 90065
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90065 is an urban area with moderate foot traffic. with a population of 44,658 and household incomes above the national median ($94,784). The area has 46 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
44,658
Population
$94,784
Median Income
+27% vs. national
Urban
Area Type
13.2/20
Foot Traffic
Walkable
Median Age: 39.7 —
mixed-age market, broad menu appeal.
College-Educated: 32.1% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 90065.
4
Food Trucks
Low competition — room to establish
0.9 per 10K residents
16
Sit-Down Restaurants
3.6 per 10K residents
30
Fast Food / Counter
6.7 per 10K residents
What this means:
Food trucks are 8.0% of the food scene here (4 trucks vs. 46 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,822
Median Gross Rent
$1.1 M
Median Home Value
1
Bank Branches
$23 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 4
- Restaurants
- 46
- Bank Branches
- 1
vs. National Average
Median Income
+27% vs. $74,580
Walkability
+2.7 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
91205
2.2 mi
Pop: 34,254
$64,564
Walk: 14.6
90039
2.2 mi
Pop: 28,884
$113,818
Walk: 15.0
90031
2.2 mi
Pop: 36,127
$63,090
Walk: 13.5
90041
2.4 mi
Pop: 27,920
$114,526
Walk: 17.4
90042
2.5 mi
Pop: 56,835
$95,282
Walk: 14.5
91204
2.9 mi
Pop: 17,857
$74,144
Walk: 14.9
90012
3.1 mi
Pop: 37,336
$66,860
Walk: 16.0
91210
3.2 mi
Pop: 312
$107,656
Walk: 15.8
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits