FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 90065

Opportunity Score
64 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 90065 is an urban area with moderate foot traffic. with a population of 44,658 and household incomes above the national median ($94,784). The area has 46 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

44,658
Population
$94,784
Median Income
+27% vs. national
Urban
Area Type
13.2/20
Foot Traffic
Walkable
Median Age: 39.7 — mixed-age market, broad menu appeal.
College-Educated: 32.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 90065.

4
Food Trucks
Low competition — room to establish
0.9 per 10K residents
16
Sit-Down Restaurants
3.6 per 10K residents
30
Fast Food / Counter
6.7 per 10K residents
What this means: Food trucks are 8.0% of the food scene here (4 trucks vs. 46 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,822
Median Gross Rent
$1.1 M
Median Home Value
1
Bank Branches
$23 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Walkable
Food Trucks
4
Restaurants
46
Bank Branches
1

vs. National Average

Median Income
+27% vs. $74,580
Walkability
+2.7 pts vs. national avg
Food Trucks
4 vs. ~3 median

Check Another Market

Or plan your budget with our startup cost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits