FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 90042

Opportunity Score
65 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 90042 is an urban area with moderate foot traffic. with a population of 56,835 and household incomes above the national median ($95,282). The area has 68 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

56,835
Population
$95,282
Median Income
+28% vs. national
Urban
Area Type
14.5/20
Foot Traffic
Very Car-Dependent
Median Age: 38.6 — mixed-age market, broad menu appeal.
College-Educated: 33.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 90042.

4
Food Trucks
Low competition — room to establish
0.7 per 10K residents
23
Sit-Down Restaurants
4.0 per 10K residents
45
Fast Food / Counter
7.9 per 10K residents
What this means: Food trucks are 5.6% of the food scene here (4 trucks vs. 68 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,913
Median Gross Rent
$980 K
Median Home Value
3
Bank Branches
$1.4 M deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Car-Dependent
Food Trucks
4
Restaurants
68
Bank Branches
3

vs. National Average

Median Income
+28% vs. $74,580
Walkability
+4.0 pts vs. national avg
Food Trucks
4 vs. ~3 median

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits