FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 90041

Opportunity Score
73 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 90041 is an urban area with high foot traffic. with a population of 27,920 and household incomes well above the national median ($114,526). The area has 68 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

27,920
Population
$114,526
Median Income
+54% vs. national
Urban
Area Type
17.4/20
Foot Traffic
Very Walkable
Median Age: 41.0 — older demographic, may prefer sit-down options.
College-Educated: 38.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 90041.

3
Food Trucks
Low competition — room to establish
1.1 per 10K residents
32
Sit-Down Restaurants
11.5 per 10K residents
36
Fast Food / Counter
12.9 per 10K residents
What this means: Food trucks are 4.2% of the food scene here (3 trucks vs. 68 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,808
Median Gross Rent
$1.2 M
Median Home Value
5
Bank Branches
$1.2 M deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Walkable
Food Trucks
3
Restaurants
68
Bank Branches
5

vs. National Average

Median Income
+54% vs. $74,580
Walkability
+6.9 pts vs. national avg
Food Trucks
3 vs. ~3 median

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits