Food Truck Market: ZIP 90032
Opportunity Score
76
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90032 is an urban area with moderate foot traffic. with a population of 43,117 and household incomes above the national median ($82,292). There are 27 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
43,117
Population
$82,292
Median Income
+10% vs. national
Urban
Area Type
13.5/20
Foot Traffic
Walkable
Median Age: 37.9 —
mixed-age market, broad menu appeal.
College-Educated: 18.5% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 90032.
6
Sit-Down Restaurants
1.4 per 10K residents
21
Fast Food / Counter
4.9 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,588
Median Gross Rent
$830 K
Median Home Value
2
Bank Branches
$220 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Restaurants
- 27
- Bank Branches
- 2
vs. National Average
Median Income
+10% vs. $74,580
Walkability
+3.0 pts vs. national avg
Nearby Markets
90031
1.6 mi
Pop: 36,127
$63,090
Walk: 13.5
90063
2.3 mi
Pop: 48,397
$72,942
Walk: 13.9
90033
2.6 mi
Pop: 45,647
$59,652
Walk: 15.4
90042
2.6 mi
Pop: 56,835
$95,282
Walk: 14.5
91803
2.8 mi
Pop: 27,715
$84,311
Walk: 14.8
91030
2.9 mi
Pop: 26,068
$127,175
Walk: 14.0
91754
3.4 mi
Pop: 32,248
$86,331
Walk: 16.1
90065
3.7 mi
Pop: 44,658
$94,784
Walk: 13.2
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits