Food Truck Market: ZIP 91204
Opportunity Score
75
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 91204 is an urban area with moderate foot traffic. with a population of 17,857 and household incomes near the national median ($74,144). There are 44 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
17,857
Population
$74,144
Median Income
-1% vs. national
Urban
Area Type
14.9/20
Foot Traffic
Very Car-Dependent
Median Age: 37.0 —
mixed-age market, broad menu appeal.
College-Educated: 28.9% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 91204.
18
Sit-Down Restaurants
10.1 per 10K residents
26
Fast Food / Counter
14.6 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,105
Median Gross Rent
$730 K
Median Home Value
2
Bank Branches
$460 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Restaurants
- 44
- Bank Branches
- 2
vs. National Average
Median Income
-1% vs. $74,580
Walkability
+4.4 pts vs. national avg
Nearby Markets
91210
0.7 mi
Pop: 312
$107,656
Walk: 15.8
91205
1.0 mi
Pop: 34,254
$64,564
Walk: 14.6
91203
1.2 mi
Pop: 16,856
$82,364
Walk: 15.8
90039
1.6 mi
Pop: 28,884
$113,818
Walk: 15.0
90027
2.5 mi
Pop: 46,558
$94,521
Walk: 14.5
91207
2.5 mi
Pop: 10,438
$118,116
Walk: 13.1
90065
2.9 mi
Pop: 44,658
$94,784
Walk: 13.2
91201
3.1 mi
Pop: 22,394
$82,301
Walk: 13.2
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits