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Food Truck Market: ZIP 91942

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 91942 has strong foot traffic at 13.0/20 on the EPA walkability index. Income near the national average ($81,262). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 91942 is an urban area with moderate foot traffic. with a population of 40,920 and household incomes above the national median ($81,262). There are 114 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

40,920

Population

$81,262

Median Income

+9% vs. national

Urban

Area Type

13.0/20

Foot Traffic

Walkable

Median Age: 37.5 — mixed-age market, broad menu appeal.

College-Educated: 27.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 91942.

Sit-Down Restaurants

13.9 per 10K residents

Fast Food / Counter

13.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,800

2BR Fair Market Rent

$1,934

Median Gross Rent

$690 K

Median Home Value

Bank Branches

$2.8 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $340–$540 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.