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Food Truck Market: ZIP 92115

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92115 has strong foot traffic at 14.2/20 on the EPA walkability index. Income near the national average ($75,178). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 92115 is an urban area with moderate foot traffic. with a population of 64,011 and household incomes above the national median ($75,178). There are 118 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

64,011

Population

$75,178

Median Income

+1% vs. national

Urban

Area Type

14.2/20

Foot Traffic

Very Car-Dependent

Median Age: 29.0 — young market, strong street food demand.

College-Educated: 21.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 92115.

Sit-Down Restaurants

7.0 per 10K residents

Fast Food / Counter

11.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,590

2BR Fair Market Rent

$1,875

Median Gross Rent

$720 K

Median Home Value

Bank Branches

$920 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $310–$510 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $75,178.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.