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Food Truck Market: ZIP 92114

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92114 sits in the above-average walkability at 11.9/20 on the EPA index. Median income runs 21% above the national median — $90,171 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 92114 is an urban area with moderate foot traffic. with a population of 64,820 and household incomes above the national median ($90,171). There are 14 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

64,820

Population

$90,171

Median Income

+21% vs. national

Urban

Area Type

11.9/20

Foot Traffic

Walkable

Median Age: 38.0 — mixed-age market, broad menu appeal.

College-Educated: 14.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 92114.

Fast Food / Counter

2.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,500

2BR Fair Market Rent

$1,741

Median Gross Rent

$600 K

Median Home Value

Bank Branches

$74 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.