Is ZIP 92139 a good market for a food truck?

ZIP 92139 scores 76/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 92139?

The median household income in ZIP 92139 is $92,381, 24% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How much foot traffic can a food truck expect in ZIP 92139?

ZIP 92139 scores 12.3/20 on the EPA walkability index, rated "Walkable". Foot traffic is present. A consistent location near offices or transit can build a reliable customer base.

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Food Truck Market: ZIP 92139

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92139 sits in the above-average walkability at 12.3/20 on the EPA index. Median income runs 24% above the national median — $92,381 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 92139 is an urban area with moderate foot traffic. with a population of 34,780 and household incomes above the national median ($92,381). There are 11 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

34,780

Population

$92,381

Median Income

+24% vs. national

Urban

Area Type

12.3/20

Foot Traffic

Walkable

Median Age: 36.5 — mixed-age market, broad menu appeal.

College-Educated: 17.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 92139.

Sit-Down Restaurants

0.9 per 10K residents

Fast Food / Counter

2.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,750

2BR Fair Market Rent

$2,107

Median Gross Rent

$600 K

Median Home Value

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $330–$530 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.