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Food Truck Market: ZIP 91911

Opportunity Score
63 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 91911 has strong foot traffic at 14.1/20 on the EPA walkability index. Income near the national average ($79,334). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 91911 is an urban area with moderate foot traffic. with a population of 84,619 and household incomes above the national median ($79,334). With 6 food trucks and 101 restaurants, this is an active food scene.

Area Profile

84,619
Population
$79,334
Median Income
+6% vs. national
Urban
Area Type
14.1/20
Foot Traffic
Very Car-Dependent
Median Age: 36.7 — mixed-age market, broad menu appeal.
College-Educated: 13.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 91911.

6
Food Trucks
Moderate — proven market
0.7 per 10K residents
34
Sit-Down Restaurants
4.0 per 10K residents
67
Fast Food / Counter
7.9 per 10K residents
What this means: Food trucks are 5.6% of the food scene here (6 trucks vs. 101 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,660
2BR Fair Market Rent
$1,931
Median Gross Rent
$600 K
Median Home Value
6
Bank Branches
$760 K deposits
Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $320–$520 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits