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Home California ZIP 92154

Food Truck Market: ZIP 92154

Opportunity Score
65 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92154 sits in the above-average walkability at 12.5/20 on the EPA index. Median income runs 21% above the national median — $90,035 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 92154 is an urban area with moderate foot traffic. with a population of 82,832 and household incomes above the national median ($90,035). With 7 food trucks and 75 restaurants, this is an active food scene.

Area Profile

82,832
Population
$90,035
Median Income
+21% vs. national
Urban
Area Type
12.5/20
Foot Traffic
Walkable
Median Age: 35.6 — mixed-age market, broad menu appeal.
College-Educated: 13.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 92154.

7
Food Trucks
Moderate — proven market
0.8 per 10K residents
24
Sit-Down Restaurants
2.9 per 10K residents
51
Fast Food / Counter
6.2 per 10K residents
What this means: Food trucks are 8.5% of the food scene here (7 trucks vs. 75 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,710
2BR Fair Market Rent
$2,143
Median Gross Rent
$610 K
Median Home Value
6
Bank Branches
$630 K deposits
Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $330–$530 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits