How many food trucks are in ZIP 92154?

ZIP 92154 has 7 food trucks — a moderate level showing the market is active with room for differentiated concepts.

Is ZIP 92154 a good market for a food truck?

ZIP 92154 scores 65/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 92154?

The median household income in ZIP 92154 is $90,035, 21% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How does food truck competition compare to restaurants in ZIP 92154?

Food trucks are 8.5% of the food service market in ZIP 92154 (7 trucks vs. 75 restaurants). Moderate truck presence with proven demand and room for new operators.

Home › California › ZIP 92154

Food Truck Costs Near San Diego, CA (92154)

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 92154 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 92154 is an urban area. with a population of 82,832 and household incomes above the national median ($90,035). With 7 food trucks and 75 restaurants, this is an active food scene.

Area Profile

82,832

Population

$90,035

Median Income

+21% vs. national

Urban

Area Type

Median Age: 35.6 — mixed-age market, broad menu appeal.

College-Educated: 13.7% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 92154.

Food Trucks

Moderate — proven market

0.8 per 10K residents

Sit-Down Restaurants

2.9 per 10K residents

Fast Food / Counter

6.2 per 10K residents

What this means: Food Trucks are 8.5% of the relevant market in ZIP 92154 (7 vs. 75 related businesses). Moderate presence with proven demand and room for new operators.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,143

Median Gross Rent

$610 K

Median Home Value

Bank Branches

$630 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.