Is ZIP 91913 a good market for a food truck?

ZIP 91913 scores 100/100 on our food truck opportunity index — a excellent market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 91913?

The median household income in ZIP 91913 is $129,412, 74% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › California › ZIP 91913

Food Truck Costs Near Chula Vista, CA (91913)

Opportunity Score

100 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 91913 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 91913 is an urban area. with a population of 57,067 and household incomes well above the national median ($129,412). There are 22 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

57,067

Population

$129,412

Median Income

+74% vs. national

Urban

Area Type

Median Age: 35.6 — mixed-age market, broad menu appeal.

College-Educated: 25.7% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 91913.

Sit-Down Restaurants

1.9 per 10K residents

Fast Food / Counter

1.9 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,863

Median Gross Rent

$750 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.