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Home California ZIP 91910

Food Truck Market: ZIP 91910

Opportunity Score
64 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 91910 has strong foot traffic at 13.0/20 on the EPA walkability index. Income near the national average ($87,705). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 91910 is an urban area with moderate foot traffic. with a population of 77,957 and household incomes above the national median ($87,705). With 7 food trucks and 136 restaurants, this is an active food scene.

Area Profile

77,957
Population
$87,705
Median Income
+18% vs. national
Urban
Area Type
13.0/20
Foot Traffic
Walkable
Median Age: 38.4 — mixed-age market, broad menu appeal.
College-Educated: 20.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 91910.

7
Food Trucks
Moderate — proven market
0.9 per 10K residents
59
Sit-Down Restaurants
7.6 per 10K residents
77
Fast Food / Counter
9.9 per 10K residents
What this means: Food trucks are 4.9% of the food scene here (7 trucks vs. 136 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,580
2BR Fair Market Rent
$1,930
Median Gross Rent
$680 K
Median Home Value
14
Bank Branches
$2.6 M deposits
Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $310–$510 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits