FoodTruckCost
Showing results for ZIP 89012 (NV)
Home California ZIP 92124

Food Truck Costs Near San Diego, CA (92124)

Opportunity Score
67 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 92124 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 92124 is an urban area. with a population of 31,032 and household incomes well above the national median ($108,219). The area has 19 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

31,032
Population
$108,219
Median Income
+45% vs. national
Urban
Area Type
Median Age: 32.4 — mixed-age market, broad menu appeal.
College-Educated: 36.6% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 92124.

3
Food Trucks
Low competition — room to establish
1.0 per 10K residents
9
Sit-Down Restaurants
2.9 per 10K residents
10
Fast Food / Counter
3.2 per 10K residents
What this means: Food Trucks are 13.6% of the relevant market in ZIP 92124 (3 vs. 19 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$3,080
Median Gross Rent
$870 K
Median Home Value
1
Bank Branches
$180 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 19 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Compare with Another ZIP

Side-by-side: opportunity score, income, walkability, competition, and rent.

Quick Facts

Area Type
Urban
Food Trucks
3
Related Businesses
19
Bank Branches
1

vs. National Average

Median Income
+45% vs. $74,580
Food Trucks
3 vs. ~3 median

Check Another Market

Or estimate costs with the FoodTruckCost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits