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Food Truck Market: ZIP 93737

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93737 is a car-dependent urban area. Walkability scores 6.6/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 93737 is an urban area with low foot traffic. with a population of 6,360 and household incomes well above the national median ($103,798).

Area Profile

6,360

Population

$103,798

Median Income

+39% vs. national

Urban

Area Type

6.6/20

Foot Traffic

Car-Dependent

Median Age: 35.7 — mixed-age market, broad menu appeal.

College-Educated: 25.5% — balanced market for quality & value.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.