Home › California › ZIP 94102

Food Truck Market: ZIP 94102

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94102 has strong foot traffic at 15.6/20 on the EPA walkability index. Income slightly below the national average ($60,431). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 94102 is an urban area with high foot traffic. with a population of 35,976 and household incomes near the national median ($60,431). There are 178 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

35,976

Population

$60,431

Median Income

-19% vs. national

Urban

Area Type

15.6/20

Foot Traffic

Very Walkable

Median Age: 42.2 — older demographic, may prefer sit-down options.

College-Educated: 34.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 94102.

112

Sit-Down Restaurants

31.1 per 10K residents

Fast Food / Counter

18.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,536

Median Gross Rent

$940 K

Median Home Value

Bank Branches

$2.2 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $60,431.