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Food Truck Market: ZIP 94108

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94108 has strong foot traffic at 16.7/20 on the EPA walkability index. Income slightly below the national average ($65,388). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 94108 is an urban area with high foot traffic. with a population of 11,305 and household incomes near the national median ($65,388). There are 109 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

11,305

Population

$65,388

Median Income

-12% vs. national

Urban

Area Type

16.7/20

Foot Traffic

Very Walkable

Median Age: 45.3 — older demographic, may prefer sit-down options.

College-Educated: 40.6% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 94108.

Sit-Down Restaurants

67.2 per 10K residents

Fast Food / Counter

29.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,637

Median Gross Rent

$1.1 M

Median Home Value

Bank Branches

$2.6 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $65,388.