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Food Truck Market: ZIP 94133

Opportunity Score

83 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94133 has strong foot traffic at 16.8/20 on the EPA walkability index. Income near the national average ($87,191). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 94133 is an urban area with high foot traffic. with a population of 23,804 and household incomes above the national median ($87,191). There are 174 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

23,804

Population

$87,191

Median Income

+17% vs. national

Urban

Area Type

16.8/20

Foot Traffic

Very Walkable

Median Age: 45.5 — older demographic, may prefer sit-down options.

College-Educated: 46.3% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 94133.

129

Sit-Down Restaurants

54.2 per 10K residents

Fast Food / Counter

18.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,901

Median Gross Rent

$1.6 M

Median Home Value

Bank Branches

$3 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.